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กรมชลฯแจ้ง 2 อำเภออยุธยารับมือน้ำสูง หลังต้องระบายน้ำเขื่อนเจ้าพระยาเพิ่มขึ้น

1. 
   Optimization score now includes Shopping campaigns

   August 12, 2019

   Your optimization score and recommendations help you prioritize the most impactful actions to improve performance in your account. In fact, advertisers who increased their account-level optimization score by 10 points saw a 10% increase in conversions, on average.1 We recently expanded the score to include Shopping campaigns—in addition to Search campaigns—to provide more, real-time recommendations for improving overall account performance. Just like for Search campaigns, optimization score for Shopping campaigns ranges from 0% to 100%, with 100% meaning that your campaigns are set up to perform at their full potential. You’ll see separate scores for Search and Shopping at the campaign level, and one combined score at the account level. We also added unique recommendations just for Shopping campaigns, like switching to Smart Shopping campaigns and adding seller ratings. You can learn more about maximizing your optimization score directly from Google Ads product experts by registering for our webinar, or checking out our best practice guide. Posted by Ryan Beauchamp, Product Manager, Google Ads    1Internal Google data. Only for Search campaigns.

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2. 8

   Manage multiple accounts more efficiently with the account map

   August 6, 2019

   If you have a manager account with multiple sub-accounts, staying organized is important. The new account map is a simple, easy-to-use tool that helps you quickly visualize your account structure, view each account’s performance and navigate to those accounts. Rather than clicking through multiple pages and tables, the account map allows you to view your manager account and all sub-accounts in one place. You can quickly understand how your account is structured and see performance metrics for each account, such as impressions, clicks and cost.    The account map can also help you identify which of your sub-accounts share common attributes. For example, you can easily see which accounts share external managers, account-level labels, conversion actions, or remarketing lists. The account map is available to all manager accounts. Check out your account map today, by navigating to the “Tools and settings” menu or to your Accounts page in Google Ads.  Posted by Pulkit Khurana, Staff Software Engineer, Google Ads

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3. 9

   Gallery ads (beta) available in 11 languages globally

   August 5, 2019

   Did you know that 75% of smartphone users expect to get immediate information while using their smartphone?1 To help you keep pace with today’s impatient consumers, we announced the beta for gallery ads at Google Marketing Live. Gallery ads are a swipeable, image-based ad format that gives customers the information they need about your products and services—right at the top of the search results page. You can showcase your brand with lifestyle imagery and bring visual content forward to the results page, helping you connect with consumers before they visit your site.   Gallery ads (beta) are now available in 11 languages, including: English, German, Japanese, French, Spanish, Dutch, Portuguese, Italian, Russian, Swedish, and Polish—and we’re also expanding the beta to more customers. Check your Google Ads account to see if you're now able to create gallery ads, or reach out to your account team for more information. Posted by Senthil Hariramasamy, Group Product Manager, Google Ads   1Google / Ipsos, Jan. 2019, Playbook Omnibus 2019, n=1,610 US online smartphone users, A18+

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4. 10

   Reach more of the right customers with phrase match and broad match modifiers

   July 31, 2019

   There are trillions of searches on Google every year—people looking for everything from flights to gift ideas for the holidays. And though people are often searching for the same answers, the way they search for things is constantly changing. For example, 15% of searches we see every day are new.1 To help you reach more consumers without the need for exhaustive keyword lists, we started allowing exact match keywords to match to close variants late last year.  In the coming weeks >broad match modifier and >phrase match keywords will also begin matching to words within the search query that share the same meaning as the keyword.2 On average, we expect advertisers using broad match modifier and phrase match keywords to see 3-4% more clicks and conversions on these keywords. And of those new clicks, 85% are expected to be net new on average—meaning they’re not covered by your existing keywords. More, relevant traffic with broad match modifier Broad match modifier keywords match to queries that include the same words as the keyword or their close variants. The matched words can be in any order, without requiring them to be next to each other.  Broad match modifier close variants have historically only included misspellings, singular or plural, stemmings, abbreviations, and accents. Moving forward, close variants will also include words with the same meaning as the keyword. Let’s say you’re a landscaper and use +lawn +mowing +service as your keyword. Previously, queries like “services to mow my lawn” or “lawn mowing and edging service” may have triggered your ads. Now, your ads can trigger when people search for things like “grass cutting and gardening services” or “rates for services that cut your grass.” Both of these new matches contain the same meaning as the original keyword, which is lawn mowing services. More, relevant traffic with phrase match Phrase match keywords allow your ads to show when the query includes your keyword or close variants of the exact phrase of your keyword, with additional words before or after. Like the update to broad match modifier keywords, this now includes queries that contain words that share the same meaning as the keyword.  For example, let’s say you’re that same landscaping company and use the phrase match keyword “lawn mowing service.” Previously, queries like “lawn mowing service prices” or “seasonal lawn mowing service rates” may have triggered your ads. In the coming weeks, your ads can trigger when people search for things like “grass cutting service near me” or “local lawn cutting services.”  Maintain control and flexibility With these updates, it’s important you maintain the control and flexibility your business requires. That’s why we’re also making a change to keyword selection preferences. If a query currently matches to an exact, phrase, or broad match modifier keyword that exists in your account, we’ll prevent that query from matching to a different phrase or broad match modifier keyword that’s now eligible for the same auction as a result of this update.3  For example, let’s say you use the phrase keywords “lawn mowing service” and “grass cutting service.” If the query “lawn mowing service near me” currently matches with the keyword “lawn mowing service,” it will continue to match with that keyword. We will prevent the keyword “grass cutting service” from triggering an ad on the query “lawn mowing service near me,” even though “grass cutting service” is now eligible to match to the query. To get the most out of these upcoming changes we recommend the following best practices: Monitor performance: Traffic may fluctuate due to these changes, so make adjustments as needed—like changing bids or pausing keywords. Consider negative keywords: Periodically check the search terms report and use negative keywords to exclude matches you don’t want. Note that this update does not impact your negative keywords, which do not match to close variants. Deploy Smart Bidding: Using Google’s machine learning technology, Smart Bidding optimizes your bids in real time for every auction. In fact, it will lower bids in auctions where your ads are less relevant or aren’t expected to perform well. To learn more about keyword matching options, visit the Google Ads Help Center. Posted by Brandon Ervin, Product Manager, Google Ads   1 Google internal data, May 2019. 2 This change will rollout in English in the coming weeks, with more languages to follow through 2020. 3 While we do our best to match existing traffic to your keywords, there may be infrequent instances where this will not be the case. For example, if a campaign is budget constrained it may not be eligible to show on all queries.

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5. 11

   Google Ads Editor v1.1: easier to use and loaded with new features

   July 29, 2019

   In March we introduced Google Ads Editor v1.0, which improved the design and usability of our favorite power tool. After listening to your feedback, we’re excited to roll out Google Ads Editor v1.1. Here are the key features: Image picker Working with images can be challenging, especially when you can only upload them one at a time from your desktop. The new image picker allows you to quickly browse and select from previously used images, in addition to selecting images from your desktop. To streamline your workflow, warnings and error checks are surfaced in the thumbnail before you select an image. Dark mode Dark mode is designed for your visual comfort. Whether it’s because you’re spending hours in the tool or want to switch things up, you can activate dark mode by clicking the moon icon in the bottom right-hand corner. To revert back to light mode, simply select the sun icon. IP exclusions You can now add and update IP exclusions, ensuring that your IP exclusion settings are consistent when copying and pasting campaigns. Accounts manager We heard you loud and clear: make managing multiple accounts easier. We’ve added checkboxes in the accounts manager to make it more obvious that you can select and open multiple accounts.  For a complete list of the updates in Google Ads Editor v1.1, visit the Google Ads Editor Help Center. You can download the latest version by opening Google Ads Editor. Posted by Herlen Zoljargal, Product Manager, Google Ads

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